Don’t Believe The Network Marketing Lies
I just wanted to share some thoughts on network marketing. I’ve been building my own network marketing business for the last three months, and I’ve noticed that the lies about what it takes to succeed are still out there, and they’re just as destructive as ever.
Yes, network marketing (which is essentially a form of affiliate marketing) can make building your business a lot easier by doing much of the heavy lifting for you, but there are still some key steps you need to focus on:
- Step 1: Use your current network (email list, social media following, personal contacts, etc.) to invite people to your opportunity, and then follow up with them.
- Step 2: Build a new and constantly growing network by learning how to generate more leads and build an audience online. Then invite them to learn about your opportunity and follow up with them.
That’s really all there is to it!
A networker has 2 Jobs
As a network (affiliate) marketer, those are your only two real jobs. How you build your new network is up to you, and it all starts with thinking about where people are.
In today’s market, people are mostly on these platforms:
- Facebook: Warm message DMs to people you know, cold message prospecting like-minded people, reels, becoming a value-based solution provider in groups, building groups around topics that solve issues, running paid ads (to personal capture pages and offers), and doing live trainings. And last but not least, create your own (public!) group on FB. Tip: don’t use your company’s name but rather a benefit. Also, don’t fill your group with the stuff provided by the company.
- Instagram: Warm message DMs to people you know, cold message prospecting like-minded people, reels, running paid ads (to personal captures and offers).
- YouTube: Putting up daily, or multiple times per week, keyword-targeted videos, doing live trainings, running paid ads (to personal captures and offers), creating keyword-targeted shorts (shorts rank really easily since nobody bothers to use keyword targeting in them).
- TikTok: Putting up daily videos, doing daily live videos, running paid ads. I personally stay off TT.
- Google: Ranking your YouTube keyword-targeted videos, placing paid ads, contacting high-ranking sites on Google for keywords that target your marketing, and ask them to place ads on their site (banners, have them send an email, etc.).
- Running paid ads on native ads sites like Taboola, Outbrain, RevContent, etc., to personal offers.
One of the Biggest Problems
The biggest problem I see is that far too many people spend too much time making unproductive excuses instead of leveling up their skills. For instance, instead of saying “I can’t find anyone to join,” “I don’t know anybody,” “I don’t have a list,” etc., focus on being solution-focused.
If you don’t have a network of people to invite to your network marketing opportunity, maybe the only three productive questions are:
- Who do I want to build my business with? The more specific (and the more matching to you and your journey), the better. For example, if you’re a stay-at-home mom (or want to be), targeting stay-at-home moms (or moms wishing they could be home with their kids) would be better than targeting everyone. You can speak directly to their dreams and pains because YOU have them too!
- Where are they hanging out? The list above accounts for well over 90% of where all people are hanging out right now.
- How, on whatever platform(s) I choose to use, do I want to provide enough value (in the form of SOLUTIONS) to make myself worthy of being somebody to first pay attention to, and ultimately be a person somebody would love to partner with? The how is in all of those sub-lists.
Here’s the biggest lie in network marketing:
It takes no skills.
Watch these few videos and you are ahead of the game especially if you recently joined that new network where you see people posting the same information about all over social media.